
We help small businesses with money, marketing, and people.
AN HONOR TO BE TRUSTED BY SMALL BUSINESSES AROUND THE WORLD.
In short, we are problem solvers for small business. Together, we fix cash flow problems, pivot, get rid of busy work, and redefine what "having it all" means for each resident. What makes us the best at what we do is that we do not just understand strategies & principles. We understand people. Our commitment has been to the small businesses owners we have the privilege of supporting. It's about meeting our clients where they are at & together, we find a way forward.
We are not just saying this, we love who we work with. Our unofficial rule is if we can not have a drink together or meet for coffee over Zoom, we are likely not the best fit. Our clients range from solopreneurs making 100K per year in sales to growing teams grossing 5M per year in sales. Clients are usually female founded, often have a marketing background, and generally listen to our podcast on a dog walk, a school drop off, or on their way to work. Chaos, kids, and pets are welcome in every meeting and we will never take for granted the privilege it is to be trusted by so many business owners.
$20K
Rebuilt a Nest Egg Over 8 Months
AS THEY SAY, THE PROOF IS IN THE PUDDING.
90%
Sales Conversion Rate Over 6 Months
228%
Increase in Sales Month Over Month
FROM A CLIENT
"Having someone with such a wealth of experience and positive outlook as an extended member of our team has been the best investment we have ever made. We have made so many changes and implemented new systems which makes our business run so much smoother. We are hitting larger targets than anticipated and have a more concrete plan for growth." - Small Business, Under $2M
Whether it is cash flow problems, crippling debt, or downward sales spirals, take a deep breath. We have seen it all. From businesses clawing at their first $100,000 in annual sales to brands doing $10M+, we have actions for stabilizing cash, getting a handle on overwhelming debt, & getting reconnected to the thing that drives you forward, sales.
AT A GLANCE, WHAT WE OFFER.
Finding, building, & keeping the right group of people in any business is a challenge on a good day. Whether your tough times are leading to people problems or people problems are leading to tough times, we will sort it. Regardless of how big or small a business may be, a culture rooted in discipline, ownership, & enjoyment are what leads to leaving a legacy.
We promise to keep the b.s. out of it & just reframe your perspective to keep you moving forward. To be honest, no one comes looking for a mindset shift, but 100% of our clients on our yearly survey tell us the mindset shift we give them is the most impactful in their business. Don't believe us? We think you should try it for yourself.

A LETTER FROM OUR FOUNDER
Since you’re reading this, there is a high probability that you are a hard-working entrepreneur. For that, I like you already. You are who you surround yourself with so it’s an honor you’re here. Let’s talk business because there is very little I love more. Average people don’t build businesses (legends do.) Did you know that more than 95% of products fail in their first year & 80% of businesses fail after five? Not just starting a business, but actually maintaining it is not for the weak, so kudos to you my friend. Businesses are made of those who build them & it takes a village. It takes perspective. It takes constant learning, analysis, & self reflection.
SUBTLEGEND was started in November of 2019 to grow sales teams & scale businesses. As you may know, a global pandemic had other plans for us. Our business, while not a part of our plan, was born into crisis. And thanks to that, if we can say that, we have found our purpose. So, welcome to SUBTLEGEND, a crisis management firm for small businesses. We are more casual than corporate, we hate red-tape, & we believe it’s not about being right but getting it done. Our mission is to do better business together & leave the world a little better than we found it. & if you made it to the bottom of this, I’d love to meet you.
