CASE STUDY: From Cash Crunch to £110K Saved in 6 Months

How one e-commerce brand stopped the bleeding, and started building cash.

The Business:

• Type: UK-based e-commerce brand
• Model: DTC, product-heavy
• Problem: Losing money every month with almost zero cash reserves
• Urgency: On the brink of taking on more debt to survive

The Situation:

When we stepped in, this founder was ready to sign off on more debt, just to keep the business afloat.

Cash was tight.
Margins were squeezed.
Inventory kept piling up, but not moving fast enough.
The business was stuck in a loop: overspend → underperform → panic.

The Strategy:

No magic. Just discipline and decisions that moved the needle.

1. Inventory Control

We put the brakes on overbuying.
Buying was aligned to actual sales, not projections or hope. Cash stopped leaking into stock they didn’t need.

2. Marketing Focus

Instead of throwing money at ads with no direction, we aligned marketing with specific, measurable sales goals, and made every campaign count.

3. Sales Accountability

We stopped “waiting to see what happens” and set weekly, monthly, and quarterly targets that the entire team was responsible for hitting.

4. Cash First, Always

We committed to a cash-saving goal and made sure every financial decision was filtered through it, even during a costly fulfillment center relocation.

The Results:

• £110,000 in cash saved in just 6 months
• Fulfillment center successfully relocated without cash flow collapse
• No new debt taken on
• The business now has margin to breathe, plan, and choose what’s next, rather than react to it

What This Proves:

Saving money isn’t just about cutting back.
It’s about controlling your inputs, managing your decisions, and knowing your numbers.

This client didn’t sell dramatically more.
They just got strategic, disciplined, and focused.

And it worked.

If your business is burning through cash and you’re one invoice away from borrowing more, it’s time for a new kind of financial leadership.

That’s what we do.