Brand Positioning 101

If you confuse them, you lose them.

Let’s start here:
Brand positioning is not your logo. It’s not your font. It’s not your vibe.

Brand positioning is where you live in someone’s brain.

It’s the thing people think of when they hear your name.
It’s what makes them choose you over the next tab they’ve got open.
It’s what makes your price make sense, or not.

And if you haven’t defined it, don’t worry. The market already has.

So what is brand positioning?

It’s your answer to these three questions:

1. Who are we for?
2. What do we solve?
3. Why us instead of them?

That’s it.
Get those wrong, or vague, and your brand floats in the mushy middle.
Get them right? You become the obvious choice.

Why it matters

Because no one has time to figure you out.
If your website takes 3 scrolls to explain what you do, you’re done.
If your content sounds just like your competitor’s, you’re forgettable.
If your pricing feels disconnected from your promise, people bounce.

Clear positioning helps you:

• Charge what you’re worth
• Attract the right clients (and ditch the wrong ones)
• Make faster decisions
• Build a brand that actually sticks

Common Positioning Mistakes:

• Trying to appeal to everyone
  You end up connecting with no one.
  
• Leading with features, not outcomes
  People don’t buy your “14-step method.” They buy the result.
  
• Copying competitors
  If someone else already owns the space, you can’t live there too.
  
• Being afraid to choose a lane
  Positioning isn’t permanent. But it needs to be clear right now.

How to Start Repositioning Your Brand:

1. Define your best client.
   Not just demographically. What do they need, fear, and want most?
   
2. Audit your messaging.
   Is it saying what you think it’s saying? Or is it all fluff and filler?
   
3. Find your edge.
   What do you do better, differently, or more boldly than anyone else?
   
4. Simplify. Then simplify again.
   If your grandma wouldn’t understand your pitch, rewrite it.
   

Remember:

People don’t buy brands.
They buy what those brands do for them.

Your positioning isn’t about being the most impressive.
It’s about being the most clear.

Say the right thing to the right person, and everything changes.

Need help figuring out your brand position, messaging, or strategy?
That’s literally what we do. Let’s get to work.