How this store turned things around, and then some.
The Business:
- Type: Store (DTC + brick & mortar)
- Ownership: 2 owners
- Team Size: 2–4 employees
- Years in Business: Less than 5
- Annual Revenue: Around $500K
The Problem:
When we met them, the store was two years into new ownership and trying to stand out in a tough market. Sales were happening, but they still ended the year with a $10K loss. The business had potential, but it needed direction, structure, and some serious sales strategy.
What We Did:
Year One Highlights
- Sales Training That Worked:
We kicked off with hands-on sales training. One month later? A 228% increase in sales. Not a typo.
- Team & Structure Overhaul:
We put proper job descriptions in place, set up monthly check-ins, and created a management structure so things didn’t keep falling through the cracks.
- Automations to Save Time:
We rolled out a POS system and email automations to streamline day-to-day operations and cut down on manual work.
Result:
After just one year, the business went from a loss to $40K in profit.
Year Two Focus
- Tightened the Financials:
Monthly financial reviews, expense audits, better COGS control, and payroll management helped boost margins.
- Rebrand & Website Revamp:
We completely rebranded the business and relaunched the website to match the elevated in-store experience and bring in more qualified leads online.
Result:
By the end of year two, profit hit $110K, a six-figure turnaround in just 24 months.
What Actually Made the Difference:
- Sales training wasn’t fluff. It was specific, measured, and executed quickly.
- Defined roles and systems gave the owners their time and sanity back.
- Monthly financial reviews helped them actually understand their numbers and make smart decisions.
- Rebranding and a better online presence brought in new, aligned customers.
Real Takeaway:
You don’t need a bigger market. You need better execution.
This case proves that with the right structure, sales systems, and financial clarity, even a small team can drive serious profit and fast.